Content Marketing…what does it mean? Does it mean having a blog that makes money? Or, is it about endlessly producing content one article a day because search engines love that?
The simple answer is no, it’s none of the above, content marketing is much more diverse than that.
The whole idea behind content marketing is to use creativity and technical know-how to make something really cool and awesome, then take that really awesome cool thing and use it to market a product or service.
This is achieved by people sharing the ‘cool content’ which amplifies how many people see it, re-share it, link to it and talk about it. If executed correctly, you can quickly amass hundreds of thousands of people looking at your brand, increasing your website traffic and bringing many SEO benefits through social shares and inbound links.