Donkey Cutts is a gamification of SEO best practices. Learn while having fun. It also generated a ton of links and social media attention in the process.
Linkbait for the SEO community
SEO is tough especially when you are in a highly competitive industry such as NetVoucherCodes.co.uk, operated by ZX Digital neededed a way to increase our link diversity due to several negative SEO attacks and a pretty big Penguin issue. So we took our knowledge of SEO and turned it into a game. Here’s a sample of the attention it received:-
Donkey Cutts: SEO The Game http://t.co/WsVeWmbezt <– this is hilarious.
— Matthew Barby (@matthewbarby) February 17, 2014
Let’s work together
If you have an affiliate scheme in place then talk to us about the possibility of collaborating.
There were multiple objectives for the project:
- To increase direct traffic to NetVoucherCodes.co.uk
- To create social links and shares by ego baiting several high profile SEOs.
- To gain new links and improve NetVoucherCodes.co.uk link profile diversity.
- To increase engagement and time spent on website.
- Donkey Cutts went viral within 1 hour of going live.
- It has received over 1,000 social shares via Facebook, Twitter & Google+.
- It generated over 200 links from 75+ root domains (source Ahrefs)
- Increased time on page by over 3x increasing our site average as a whole.
We created a sequel!
Once you have mastered Donkey Cutts see if you can beat the sequel…PLAY CHUCKIE LINKS