Gaining traction on social media can be tricky and getting someone to click on a link can be even trickier. As we all know a great social media strategy is key in raising brand awareness and finding new customers / users, no matter what business you’re in. Identifying what resonates with your target audience enough to keep them engaged is almost always at the centre of a great campaign.
Monetary incentives via discounts? Sure. Pop culture references? Of course. Keeping up to date with what is topical and trending on social and reacting to that with your content and / or strategy. All sound practices.
But what if there was a way to combine all of the above in a way that your audience will enjoy so much they’ll want to spend more time on your site and perhaps even go out of their way to share their experience on social media?
Well a game could be the most effective solution you’ll find.
Games have come a long way since their inception with pong in 1972.
Over the last 44 years games have rapidly evolved from a somewhat bizarre niche pastime to the world’s premier form of entertainment. In 2014 the global revenue for games was estimated at $83.6 billion (Polygon). Meanwhile, according to the MPAA, in 2014, the movie industry worldwide grossed $36.4 billion (MPAA).
2013’s top selling game (GTA5) took a mere three days to reach $1 billion in sales making it the fastest selling property across all forms of entertainment. Put into context the global music industry makes approx $1.4 billion in sales each month.
What Does This Mean For Us?
Well put simply, it means that in all likelihood games could well be the most ubiquitous form of entertainment your audience enjoys.
But games are just for kids right?
Recent studies from the ESA (Entertainment Software Association) show the global gaming market being composed of almost equal parts people aged under 18, 18-35 and 36+; not to mention being 45% female and 55% male. There is almost no target market that can’t be hit with a game.
Whether it’s in a browser or an app there is no doubt that a user physically and emotionally interacting with a brand dramatically increases brand recognition and user retention more than conventional marketing materials.
If a user wants to beat their high score in a browser game then they are going to stay on your site until they do so, instead of when they have gotten the information they need. Therefore increasing the amount of time they are spending engaging with your brand.
Games can also create a huge advantage on social. Users sharing their score allows you to easily generate viral content for your social media marketing campaign.
Plenty of agencies out there have the ability to make their own games but games are our speciality. It’s what we do and have being doing for some time now. Our passion and experience creating games will enable us to accomplish your vision and achieve maximum impact within your desired target market.
Talk to us about how we can level up your digital content creation and set a new high score for your clients.
Our HQ is in Fleetwood, Lancashire and we have satellite offices in Leeds & Manchester so if you would like a chat or meeting then please call us on 01253 777155 or email firstname.lastname@example.org and we will be happy to come and visit your agency and show you what we can do.
Alternatively visit http://www.zxdigital.com/games-for-brands/ for more information.
Thanks for reading 🙂
Your friendly neighbourhood game developer,